Faith shoe girls fight back
Staff at a former Faith shoe store in Chelmsford are ‘fighting back’ after their store was closed in May and staff were made redundant.
Faith, one of the UK's best known footwear chains for women, went into administration in April resulting in the closure of over 70 high street stores, including the branch in the Meadows Shopping Centre, Chelmsford.
Former branch support manager, Justina Pay and supervisor Roxanne Ransom, along with their old team, are reopening the store as an independent company called Hope Footwear Ltd on July 3rd.
“We're doing this all ourselves,” said Ms Pay, “we've contacted the old suppliers, ordered stock, fixtures, fittings, signage and paint. We wanted to reopen the store because we knew how popular and well loved it was, just because Faith went into administration didn't mean it all had to end. We were inspired by Claire Robertson and her success in turning her old Dorchester Woolworths store into Wellworths; a great example of someone who has had a massive success from a very sad redundancy.
“Customers were genuine in their sadness that our stores were closing and were concerned as to where they could buy quality shoes from, we knew we had to 'do a Wellworths' and try and bring it back. We're having a grand opening on Saturday at 10am, a ribbon will be cut, we'd love to see you there.”
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