27 July 2012 12:44
The number of m-commerce shoppers nearly doubled in five of Europe's biggest markets in the past 12 months, according to new stats from comScore.
One in six smartphone users across France, Germany, Italy, Spain and the UK now accesses online retail stores and apps on their device, while one in eight users has completed a transaction on their phone.
In May this year 16.6% of smartphone owners accessed retail sites or apps, a 4.6% increase year on year. The UK was the largest market by absolute numbers with 6.5m smartphone retail users, but also had the least rapid growth rate at 74%.
The report, which uses data from comScore MobiLens, found that 12.4% of smartphone owners made a transaction on their device in May.
Clothing and accessories was the most popular retail category followed by books and consumers electronics.