12 June 2012 10:12
Following intense speculation throughout the fashion world, Swedish high street firm H&M has announced an exclusive collaboration with French fashion group Maison Martin Margiela. Launching on November 15th in around 230 stores as well as online, the collection will include garments and accessories for men and women.
"Maison Martin Margiela is one of the most important and influential fashion houses of the past three decades. I am so excited by this collaboration which will give fashion lovers around the world the chance to wear special pieces by Maison Martin Margiela. This collaboration will be a great and memorable fashion moment", commented Margareta van den Bosch, creative advisor at H&M."
Maison Martin Margiela added: "We are very happy to present Maison Martin Margiela pieces with H&M, offering a new interpretation of our vision. The democracy of our fashion has always been at the centre of our creativity, and the collaboration with H&M allows us to push this instinct further. We will bring together the contrasting universes of the two houses in ways that will surprise all."