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11 October 2012 10:27
New research from the Association of British Travel Agents has revealed that canny customers who booked last-minute getaways helped to deliver a boost to UK holiday companies.
Six in 10 people said they had changed when they booked their holiday in the past 12 months, when compared to the same period in 2011, to take advantage of deals and greater availability.
UK travel firm Hoseasons confirmed the positive effect that this had on UK businesses, announcing that it welcomed more than 245,000 people to its lodges and parks during the 2012 school holidays – up 9% on the 2011 figure.
"We have seen many people booking time off work but waiting until the eleventh hour before deciding exactly where to go on holiday," said Pali Badwal, managing director of Hoseasons.
He went on: "We were taking peak bookings deep into August, which shows that the whole of the school holiday period is now key."
