11 June 2012 09:33
Laura Ashley has seen a lift in sales, driven by a strong performance by its re-developed e-commerce site. In the 18 weeks to June 2nd, total UK retail sales increased by 4.1%, with like-for-like sales growth of 5.4%. The company said that it was confident that its "well-established brand, high-quality product offering and strong balance sheet" would ensure the like-for-like sales growth trend continues across the retail business for the rest of 2012.
This success was driven by its e-commerce division, where sales rose 18.8% compared to the same period last year. This can be partly attributed to the Laura Ashley website, lauraashley.com, having undergone considerable functional developments giving the customer greater ease of navigation and showcasing the entire range of bespoke upholstery products. A full mobile website has recently been launched and the e-commerce service is now available to French customers.