12 October 2012 10:18
Budget supermarket Lidl has announced that it is currently trialling in-store bakeries in a select number of stores across the country to ascertain if there is demand for freshly baked products in store. If the trial proves successful, the in-store bakeries will be rolled out across all 600 Lidl stores in the UK.
The chain has also launched its largest ever range of baking products to coincide with National Baking Week, which starts tomorrow.
According to MINTEL, sales of home baking products reached an estimated £550 million in 2011 due to the nostalgic feeling associated with home baking; a feeling that is reflected in the emerging popularity of programmes such as The Great British Bake-off and Masterchef, and the continuing cult following of chefs such as Nigella Lawson, and the Hairy Bikers.