02 August 2012 10:38
Morrisons has said will help fruit and veg farmers who have been affected by the recent poor weather by selling whole crops in its M Savers range and accepting a wider variety of shaped vegetables to sell in store.
Growers are experiencing high rainfall and reduced hours of sunlight for this time of year, which can affect the growth of many crops. Morrisons said it will be working closely with farmers who have been affected by the poor conditions and will be buying entire crops of potatoes and carrots. Normal shaped vegetables will be sold in its standard range and 'knobbly' products through its M Savers range.
Richard Hodgson, Morrisons group commercial director, said: "As a result of this terrible weather we need to make sure that we make more use of British crops. We think these measures will ensure customers can buy more British food without affecting the taste or cost.
"Morrisons works directly with many of its growers and we will be using these strong relationships to ensure the weather causes as little wastage as possible."