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28 August 2012 10:13
MasterCard and Everything Everywhere, the UK's largest communications company, have announced an exclusive, five-year partnership to develop mobile and digital payment solutions for Everything Everywhere's 27 million UK customers.
This new strategic partnership will support the accelerated adoption of secure mobile payments by combining technology and financial assets to create new services that will make paying for goods and services easier for both consumers and small businesses.
One of the first products to launch through the partnership will be a co-branded pre-paid solution for mobiles, enabling Everything Everywhere customers to make contactless payments at more than 100,000 retailers in the UK.
Over the course of the partnership, MasterCard and Everything Everywhere will expand their scope into other areas, including person-to-person money transfers, loyalty rewards and digital payment services that will enable consumers to have the same simple shopping experience whether they're paying in store, online or using their mobile device.
In addition, the two companies will develop services that allow small business customers to accept payments using mobile devices, with more details to be announced later this year.
Marion King, president of MasterCard UK & Ireland, said: "We're delighted to be working with Everything Everywhere, the UK's leading mobile operator. MasterCard's vision is of a world beyond cash, where consumers and small businesses alike can benefit from simple payments using smart technology. The partnership we are announcing today builds on our strong heritage in the mobile payments space and ensures that MasterCard remains the partner of choice for leading businesses in the UK.
"As the use of cash continues to decline, we will be able to provide Everything Everywhere's 27 million customers with an attractive range of new payment services backed by the processing power and security of MasterCard."
