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26 September 2012 10:36
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Domino's Pizza has announced a boost in sales over the summer, as online sales continued to increase, with ecommerce accounting for 58.4% of UK delivery sales.
In the 13-week period to September 23rd, like-for-like sales in the 660 mature stores in the UK continued to grow. In the UK, like-for-like sales were up by 3.7%, while the equivalent figure in euros for the Republic of Ireland was down 2.1%. Year to date, UK like-for-like sales have risen by 5.1%, up by 1.2% in euros in the Republic of Ireland.
Online sales also continued to increase, with total online sales for the period rising by 39.3% to £62.8m and reaching £184.9 million for the year to date. Within this figure, mobile sales continued to rise sharply, up by 46.9%, and now account for 18.5% of total online sales.
Over the summer, Domino's opened 11 new stores in the UK, Republic of Ireland and Germany, taking the total opened so far this year to 34.
The company added that, while it had faced some planning challenges in the UK which slowed the opening of new stores in Q3, it remained on track to reach a target of 60 new stores in the UK and 12 in Germany by the end of the financial year.
Lance Batchelor, chief executive, commented: "I am pleased to report that Q3 has been another period of growth for Domino's. Our franchisees continue to show demonstrable enthusiasm and commitment to drive the business forward, even in a challenging economic climate. We continue to set ourselves ambitious targets but believe that a great product, supported by exemplary customer service and innovative marketing will deliver strong growth in the years to come.
"We approach the fourth quarter, traditionally our strongest trading period, with continued optimism and determination. We have exciting marketing initiatives in place across our markets and we are confident of meeting City consensus earnings for the full year."
