17 October 2012 10:31
Supermarket group Sainsbury's has said that it will drop the Red Tractor logo, saying that it is trying to avoid confusing consumers over the number of logos on its packaging. The Red Tractor is used by its owners, including the National Farmers' Union and the British Retail Consortium to guarantee that food meets safety, hygiene, animal welfare and environmental standards.
Sainsbury's said that upcoming changes in EU packaging regulations were behind the move.
"Customers have told us that too many logos on packs can be confusing, so whilst we will continue to adhere to, and exceed the Red Tractor standard, we will no longer be using their logo," Sainsbury's said in their statement.
It added: "We remain committed to investing in British farmers and growers, with our ambition to double the amount of British food we sell by the year 2020, as part of our 20 by 20 Sustainability Plan."