Sports Direct sees rare Olympic success

Sports Direct sees rare Olympic success

Sports Direct seems to be one of the few retailers that benefited from London 2012, with a jump in sales and profits over the summer.

In the 13 weeks ended July 29th, the group saw total sales jump 25.3% to £519.0 million, with a 20.4% rise in profits. Within this, sports retail sales increased 19.9%, whilst profit in the division rose 14.8%.

Dave Forsey, chief executive of Sports Direct International plc, said: "During this unprecedented sporting summer our retail performance continues to go from strength to strength. As we outlined earlier this year, our unrivalled depth and breadth of product combined with the continued investment in lowering prices to our customers is underpinning this performance.

"Since the end of July trading has remained equally strong, especially within the UK Sports Retail division where sales have also been boosted by the tremendous performance of Team GB at the London Olympics."