Waitrose launches online tasting panel
MyWaitrose, a new online initiative, is aiming to get customers providing feedback and ideas on Waitrose products.
“Waitrose has become the first supermarket to invite customers to help shape the future of their food with an exclusive online club” said the company.
“MyWaitrose will give members exclusive behind the scenes access to the development of new products and to the experts and food producers that create them. They will be rewarded with monthly special offers to taste and critique new as well as existing products, and invited to meet Waitrose Buyers at VIP customer tasting events”.
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