H&M to open first store in South Korea
H&M has announced that it is to open its first store in South Korea. The store will be located in the Myungdong business district of Seoul and is planned to open during the spring of 2010. The retail space will be approximately 2,600 sq m.
In a statement, H&M CEO Rolf Eriksen said: “We look forward to establishing in South Korea. We have positive experiences from our establishments in Japan, Hong Kong and China and see South Korea as a natural consecutive step. South Korea has 49 million inhabitants, of which 23 million in the Seoul area, with a great interest in fashion and purchasing power. H&M is planning to open 225 stores net globally during 2009”.
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